Aha moment onboarding how to#

If possible, you could look at the actions your users took before they became activated - this may show the critical triggers that caused their activation.ДЄlternatively, you can also research your churned users, those who became users but didnвЂ™t activate and left. Also, look for common characteristics that may explain their behavior. Research your activated usersВ and find what actions they take regularly. The first question you must ask yourself is not how you can educate your users with a webinar, but whatвЂ™s their вЂњaha momentвЂќ and the triggers that lead to their activation. For Intercom, itвЂ™s not a matter of signing up for a webinar, but attendingВ and participatingВ in it. WhatвЂ™s more, those who attended their webinars were more likely to activate than those who didnвЂ™t attend. RuairГ Galavan, Senior Manager of Product Education at Intercom, foundВ that those customers who attended webinars were six times more likely to activate than those who didnвЂ™t. This, in turn, will increase the chances they become activated. Once a user reaches this вЂњaha moment,вЂќ they are more likely to engage with your tool. Unlike traditional sales where you want to close a person, your webinarвЂ™s goal is to get the user to reach the вЂњ aha moment вЂќ the moment when your users perceive the value of your offering. If the person you are presenting the webinar to is the same one who signed up for your product, your webinar will be relatively simple.Д«ut if the stakeholders that sign a contract arenвЂ™t the ones who use the product itself, then your webinarвЂ™s job will be to вЂњsellвЂќ the product. But unlike webinars that focus on closing leads, the development of your onboarding webinar will depend greatly on the role it plays on your onboarding process.ДЇirst,В you must understand who you are onboarding. Webinars are one of the most popular content marketing tactics SaaS companies use to nurture and activate users.

Aha moment onboarding how to#

How to Use Webinar Software in Your Onboarding Process But before we get to it, letвЂ™s see how your webinar fits into your overall onboarding process. In this article, you will learn how to create a successful onboarding webinar for your SaaS business. Webinars educate new users and help them reach the famous вЂњaha moment вЂќ the moment your users realize the value of your software. ДЇrom the many options available, one of the most effective ways to onboard new users is through the use of webinars. Learn how webinars can help in this on-demand webinar.

All the work done to attract and convert visitors into users may end up wasted if the onboarding doesnвЂ™t properly activate them.ДЄ successful onboarding process will reduce your churn rateВ and increase your customer lifetime value.

For any SaaS company, onboarding new users is one of the most critical parts of the customer acquisition process.